IP Video / IPTV
Internet Protocol Television
IPTV (Internet Protocol Television) is a system where digital television service is delivered by using Internet Protocol over a network infrastructure, which may include delivery by a broadband connection. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through technologies used for computer networks.
For residential users IPTV is often provided in conjunction with Video on Demand and may be bundled with Internet services such as Web access and VoIP. The commercial bundling of IPTV, VoIP and Internet access is referred to as "Triple Play" service.
IPTV systems are still at the beginning of their deployment potential. They offer the promise of tremendous value to the end user - blended services, complete interactivity, simplified home networking as well has high-quality, big-screen, entertainment TV. The technology developed by Alcatel-Lucent ensures that nothing detracts from the user’s experience of watching TV in any format on any device.
The assured and optimized IPTV Delivery solution has been designed to enhance the QoE for IPTV service.
Benefits
- Improved Video Quality
- Improved zapping time
- Drastically reduced power consumption
- Ease of use
- Represents the platform for future enhancements with techniques such as Ad Insertion and video transcoding for mobile delivery
The most common problem in this field is how to ensure that the network reliably delivers video services and all the associated video features customers have come to expect from this category of products.
Almost all the difficulties relate back to the fundamental fact that the industry has mixed two very successful technologies together to build video systems - MPEG video compression and IP transport. While these two technologies have been extremely successful in their own rights, initially they were not intended to be combined. MPEG, for instance, is a very successful standard for video compression. Two very successful technologies are also IP networking and transport. They allow for all
kinds of very different services to be carried over the same network. IP packets travel across the network independently of each other and pack higher-level services into small segments.
Video delivery for carriers has proven to be very challenging. Customer`s demand can be converted into new revenue-generating opportunities. IPTV systems offer the promise of tremendous value to the end user - blended services, complete interactivity, simplified home networking as well as high-quality, big-screen, entertainment TV, etc.
With our highly skilled team and technology partners we are offering reliable and optimized IP Video Delivery solutions for high quality services for all kinds of carriers.